Most developers learn websites. I learned the business behind one.
For four years, I built and ran a D2C business — as the person responsible for whether the whole thing worked. That teaches you something no brief can.
A website isn't finished when it's deployed. That's when it starts working, or doesn't.
It's where people discover. Compare. Hesitate. Trust. Buy. Come back — or leave for good.
I build with all of that in the room — not as an afterthought, but as the actual starting point.
Business first. Code second.
“Most customers will never meet your business. They will only ever meet your website — and they decide in seconds.”
A developer who thinks like an owner.
Business first
I don't open with code. I open with what the site has to achieve, and for whom.
Customer aware
Four years selling D2C taught me design isn't decoration. Every screen changes what a customer notices, believes, and does next.
Design + development
It has to look right and work right. One without the other doesn't sell.
Built to evolve
Launch isn't the finish line. Collections change, offers change, businesses change. The site changes with them.