01
Vugy India
A brand experience designed to make a considered purchase feel as considered online as it does offline.
Visit site ↗Type
Hierarchy
5 projects. No padding.
A forge takes raw material and shapes it until it can hold weight. Webforge does the same with websites — built to perform, not just impress.
shopify
Select Partner
WordPress
Website Platform
4
Years as a D2C founder
50+
Websites developed
Last word
Let's build something worth keeping.
No decks, no detours — bring the problem, and I'll bring the build.
Start the conversation →One conversation. No pressure, no decks.
The difference
Most developers learn websites. I learned the business behind one.
first.For four years, I built and ran a D2C business — as the person responsible for whether the whole thing worked.
That teaches you something no brief can. A website isn't finished when it's deployed. That's when it starts working, or doesn't.
It's where people discover. Compare. Hesitate. Trust. Buy. Come back — or leave for good.
I build with all of that in the room.
Why me
A developer who thinks like an owner.
01
Business first
I don't open with code. I open with what the site has to achieve, and for whom.
02
Customer aware
Four years selling D2C taught me design isn't decoration. Every screen changes what a customer notices, believes, and does next.
03
Design + development
It has to look right and work right. One without the other doesn't sell.
04
Built to evolve
Launch isn't the finish line. Collections change, offers change, businesses change. The site changes with them.
Proof, without the theatre
“Most customers will never meet your business. They will only ever meet your website — and they decide in seconds.”
04
Years running a D2C business
Vugy India
SNG Cosmetics
Ammax Decor
SNG Cosmetics
Ammax Decor
Recent work
02
Core platforms: Shopify + WordPress
∞
The website can keep evolving
Getting started
Bring me the problem. We'll figure out the build.
You don't need to arrive with a technical brief. Tell me what isn't working, what you want to launch, or what the business needs next.
01
“We need a website for our new brand, business or product.”
02
“Our Shopify store feels outdated.”
03
“We need a better way to showcase the catalogue.”
04
“A campaign is coming. We need the site ready.”
05
“We need someone to keep the website moving.”
How I think
I care about this before I care about code.
01
What are you selling?
Not just the product. The promise, the reason it matters, and what a customer needs to understand before they care.
02
Who are you selling to?
Because a site for a jewellery brand shouldn't behave like a site for a cable manufacturer. Context changes everything.
03
Why should they trust you?
Trust is designed into hierarchy, imagery, proof, product information, clarity and the details people barely notice.
04
What should happen next?
Buy. Enquire. Call. Explore. Book. The best websites know the next move before the visitor has to think about it.
Selected work
Actual websites.
Built to work.
Actual builds · no concept-only work
02
Ammax Decor
Interiors / Decor
WordPress · Brand + Catalogue
WordPress · Brand + Catalogue
A visual-first catalogue experience for products that need room to speak.
Visit site ↗ammaxdecor.com
03
Sriram Cables
Manufacturing / Industrial
WordPress · Business
WordPress · Business
A business-first digital presence for an industrial brand — currently being built.
Work in progresssriramcables.com
04
SNG Cosmetics
Beauty / Cosmetics
D2C + Catalogue
D2C + Catalogue
A beauty experience built around clarity, confidence and what gets someone to keep exploring.
Visit site ↗sngcosmetics.in
05
Rabaani Jewels
Jewellery
Brand + Ecommerce
Brand + Ecommerce
A jewellery experience in progress, where restraint does more work than noise.
Work in progressrabaanijewels.com
Quietly
precious
precious
Watch it become scroll / hover · neon = selected
From a grey box to a working storefront.
You shouldn't have to trust someone because they say they can build a website. Scroll through the build. See how structure, design, content and interaction become the thing customers actually use.
01
Structure
What goes where.
02
Design
How it feels.
03
Content
What it says.
04
Live
What it does.
A BETTER
WAY IN.
WAY IN.
Make the first impression count.
BUILT FOR
WHAT HAPPENS NEXT.
WHAT HAPPENS NEXT.
START A PROJECT ↗
What I build scroll / hover to explore · neon = selected
Different businesses.
Different customer journeys.
Same obsession.
D2C
Shopify built around discovery, trust, and the decision to buy.
Business
A site that looks as serious online as the company is in person.
Catalogue
Structured for browsing and enquiry, not just display.
Personal
A portfolio that sounds like you, not a template.
Brand
Digital that makes the brand impossible to confuse with anyone else.
store.example / d2c
Process
A good project should feel
simple.01
Discovery
A complimentary call. We map the business, the audience, the scope.
02
Scope + quote
Clear deliverables. A proposal you can actually read.
03
Timeline
Responsibilities, milestones, dates — agreed up front.
04
25% advance
Work begins once the 25% advance is in.
05
Concept
We lock the visual direction before building on it.
06
Development
The approved concept becomes a working website.
07
Two revisions
Two structured revision rounds, included.
08
Handover
Final checks, balance, and the keys are yours.
Shopify, properly
The things a Shopify brand actually needs.
Builds are only one part of the job. The rest is making the store easier to use, easier to update and easier for a customer to say yes to.
01 / Store setup
Store build & redesign
02 / Experience
Theme customisation
03 / Commerce
Product & collection setup
04 / Conversion
Audit & optimisation
05 / Growth
Landing pages
06 / Migration
Store migration
07 / Support
Ongoing website management
08 / Troubleshooting
Fixes & refinements
For Shopify merchants, these are the practical jobs that move a store forward — from the first build to the updates that keep it current.
Shopify service language aligned to the current Partner Directory taxonomy
After launch
Launch isn't the finish.
We offer maintenance too.
Your business keeps moving — new collections, new offers, festive campaigns, new products. Your website should move with it. That's exactly the kind of small job that shouldn't become a big problem.
NEW DROP
COLLECTION UPDATE ↗
SALE
PROMOTION ↗
FESTIVE
CAMPAIGN ↗
NEW PRODUCT
CATALOGUE ↗
HOMEPAGE
REFRESH ↗
OFFER
MERCHANDISING ↗
NEW DROP
COLLECTION UPDATE ↗
SALE
PROMOTION ↗
- New collections↗
- Product updates↗
- Discounts & offers↗
- Festive campaigns↗
- Homepage / banner updates↗
- Ongoing digital support↗
Working together
Bring the brand. I'll build the
experience.You bring the raw material — logo and identity, images, video, product information, and any copy you have. I turn it into the website.
The sooner it arrives, the faster we move. Timelines hold when the assets do.
- Logo & brand identity You
- Images You
- Video You
- Product information You
- Copy / content You
- Design, build & launch Me
Ways to work
A project. A retainer.
Or someone on the inside.
longer.
Projects
A complete website, start to finish, for a business or brand.
Ongoing support
For brands whose website needs to keep changing.
Longer-term / full-time
For teams who want someone who understands the build and the commercial side behind it.
A good fit
We’ll probably get along if you care about the details.
01
You care how the business looks online.
Not because appearances are everything — because credibility changes what happens next.
02
You want the website to actually do something.
Sell, explain, showcase, generate an enquiry, or make the next step obvious.
03
You can bring the raw material.
Brand identity, images, video, product information and the pieces that make the business yours.
04
You'd rather have a partner than a box-ticker.
Someone who can think with you, build with you, and stay around when the website needs changing.
×
Maybe not if you're only shopping for the cheapest website.
Good work takes thought. That's the deal.
Start
Show me what
you’re building.
I'll bring the founder lens.
Complimentary discovery call · no hard sell · just a good conversation.
Alright. Let’s build it.
Shopify Select Partner
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